If you’re a current or former college student, you’re likely familiar with fraternities and sororities. For those who aren’t – imagine clans of young men and women who are tied together by a common trial (pledging), Greek letters and the money they’ve paid to wear them. That’s right – these people pay to be associated with those letters. They are proud of those letters. They wear them everywhere.

Does your product or service inspire people like that? Are people proud to be associated with what you’re offering? If you aren’t working to build a community around your business, you probably have no idea.

Maybe it’s time for your business to go Greek.